Description
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Management of one Pay Per Click (PPC) campaign on any of the prominent ad networks including AdWords, Facebook Ads Manager for Facebook + Instagram, Pinterest, as well as Twitter campaigns. Our monthly management fee includes the following services, with some differences between each social network depending on the available ad formats. (Digital strategy, landing page builds, and creative work can be quoted separately from PPC Campaign Management.
COVERT NINE will handle all day to day management of PPC campaigns which includes the following responsibilities:
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- Writing ads
- Keyword targeting
- Bidding for keywords
- Negative keywords (non-relevant keywords, aka false positives)
- Conversion tracking (if applicable)
- Recommended budgets (Dependent on budget & overall size)
- Recommended campaign duration for each campaign
- Reporting on Campaigns weekly with 30 days of data (Tuesdays)
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Each week we’ll summarize and highlight key performance indicators, which will also help us identify areas of opportunity. Ads, keywords, and bids are tweaked on a weekly and at times a daily basis depending on their performance. Weekly summaries will include key performance indicators as chosen by client and COVERT NINE, top performing ads, top performing keywords and their clicks, and several other key metrics such as search volumes, overall percentage of search volume that your ads display for based on your budget, keyword relevance, and cost per conversion.
PPC Reporting is done on a weekly basis, and covers the past 30 days of data. Our reports include key “micro conversion” data such as # pages visited, # of time spent on page, Click Through Rates, and several other key performance indicators for PPC campaigns depending on the goal of the campaigns (Awareness, direct revenue, newsletter sign ups, etc.) and the ad formats. (Facebook ads, Gmail Ads, Google Repsonsive Ads, Google Text-Based Search Ads, Promoted Pins, or Promoted Tweets)
What’s the main goal of Pay Per Click Advertising?
COVERT NINE’s main goal with PPC advertising for our clients is to not only deliver revenue, but trackable ad spend so our clients can see how much it costs them to acquire a new customer, or turn an old customer into a repeat customer. Cost per conversion is the main focus of all of our campaigns so we can not only send leads to our clients in the form of new contacts, and new revenue, but so that we can also trace back the leads/sales to the source of the original conversion to help our clients make more informed digital marketing decisions, so they can stop spending money on ad networks that have a negative return for the dollars spent.
In short, we don’t spend money just to spend money cause you can’t pay your bills or buy your next lambo with awareness and “exposure” now can you? (You can however die of exposure so there’s that.)