Websites can have a HUGE range in cost, features, and functionality. To get get a ballpark figure for what your company should spend on a website, let’s take a look at the three tiers we use, and what you can expect to pay for a website from a competent, and experienced team of professionals.
Web Design PricingInvesting in a website is a lot like buying a house
We’ll start out with what the potential client might need. If you just need the basics and don’t really care about design, you can probably get away with just jumping right onto your typical website building platforms like Wix, Weebly, or Squarespace. Make your pages and posts and do everything you need to your heart’s content without ever hiring a designer or developer!
If you already have a site, and it just needs to be better, responsive to mobile devices and tablets, or that just needs to be easier to manage the day to day marketing and promotions company, you’re probably somewhere in the middle tier. Typically, these types of clients tend to end up on some sort of custom WordPress theme, and we have just the theme for you!
Finally, if you’re in need of some serious help with your site to help generate more revenue, market products and services, or to streamline the business itself, then you’ll likely need the full support of an agency like us.
Zero or What’s a budget?
1. We need the basics
- Needs minimal pages
- Requires no design work
- Minimal customer interaction
- Client will compile content
- Client will input content
$5,000 – $10,000 Budget
2. We need a freelancer
- Needs several content types
- Requires some design work
- Medium interaction + traffic
- Client will compile content
- Company assists in input
$10,000 and higher budgets
3. We Need An Agency
- Needs all content types
- Site needs complete design
- Heavy customer traffic
- Company produces content
- Company inputs content
IS there an existing brand guide?
If you’re in the first tier and just need a basic site, you typically don’t have a brand or style guide, and probably only have a logo and a tagline and not much else. This will leave a lot of work either on your part, or on our part to develop a cohesive style guide, brand voice, and guidelines for how your brand speaks to the public through copywriting, and what the brand looks/feels like.
User experience + User interaction Design
Articles, text, logos, photos, videos, etc. Compiling and organizing content on your website so a variety of people, of varying levels of experience, with different needs can find what they’re seeking quickly is a major challenge with web design. Organizing the content, and designing the experience your users will have will play a major role in the overall cost and long term success of the website.
Have you managed content before?
Websites are about as complex of a problem as you can have in technology–unlike apps on your phone, websites have to display on an infinite combination of screen sizes, and it has to be kept up to date by someone who isn’t a designer or developer who knows how to code. That’s why the experience of the person managing the site content, design, and maintenance will also factor into the cost of a site.
There has to be an underlying reason or goal for the website before you even begin to design it. With the advent of Google’s PageRank, social media, and dwindling effectiveness of advertising, your website is essential to your ongoing marketing initiatives and overall visibility to the general public. If your website doesn’t have an underlying, specific goal, then you’re not ready to invest in a website platform just yet.
WHAT’S A GOOD EXAMPLE OF A WEBSITE GOAL?
- We want to reduce our application paperwork
- We want to generate more revenue
- We want to sell more tickets
- We want to attract more customers
- We want to collect marketing data so we can stop wasteful ad spend
- We just want people to find us on Google
- We want to do more catering orders to supplement our dining room revenue
- We’d like to know more about our customers
- Minimalist branding
- Very little copy or content (1-5 pages)
- No transactions or interaction
- No custom coding
- Has some branding + possibly a style guide
- Rough idea of content or existing site content
- Might have forms that take payments
- Minimal custom coding
- Established brand identity, but needs web design expertise
- Needs help mapping out site content or fixing old site content
- Has high level of interaction from traffic and customers
- Needs custom coding and training for the internal team