Integrating with legacy systems, tracking ad spend, revenue tracking, and API integrations with popular social networks, and essential business tools like Salesforce, OpenTable, PCI compliance, and ticketing processors are all things we talk about at this stage in a website project. Your website should be streamlining everything you do as a company, generating revenue through sales, or at the very least generating valuable marketing data about your customers and how they feel about you, your product, and your company.
These projects require the time and energy of multiple departments, multiple levels of approvals, and buy in from a wide-range of team members, which is what makes larger sites like these more challenging and time consuming. The good news for web design projects with a healthy budget like this is that the client typically ends up with a product that they were able to dictate vs. having a pre-built system of some kind dictate how everything should work.
In our prior experience, the mistake often made with larger projects like these is in the client assuming that they’ll be able to hand off all responsibility and decision-making to the agency–which couldn’t be more wrong. These projects take more time to make sure everyone is on board with the strategy driving the website before we even write a line of code for them, and getting to design approval with multiple cooks in the kitchen is always a challenge.
We’re not doctors here, but as far as we know nine pregnant women can’t make a baby in a month.
Honing in on website goals, and how the website fits into the larger marketing plan is the second biggest challenge to large-scale website projects after getting consensus on these projects. The more time spent on planning of the overall architecture and how your website will be used by your ideal user personas in larger projects will help keep the project under budget and focused on what matters.
The companies we work with tend to already have established brand guidelines, internal designers, and sometimes they already have their own developers as well. Our team is used to working with a variety of different sized companies, in a wide range of sectors across the US from your favorite music festival, to your payment processor or bank.
We LOVE working with companies of all kinds who have products/services they care about, that need help solving difficult problems. (Like can the CEO’s wife fill out her application on her old Android phone in poor cell service?)
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