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Brand Voice

COPYWRITING, BUSINESS, + COMPETITOR QUESTIONS

How should the ad campaign sound, how should the creative look, and how should the the copy (text) on the landing pages that your traffic will be directed to sound? Polite? Corporate? Robots? Snarky hipster or funny lovable YouTuber?

After experiencing the campaign, how should a person feel?

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  • Business

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  • Competitors

  • Copywriting

  • Brands that are strong and well-defined are easier to connect with. What character traits come to mind?
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  • *Ad Extensions & Messaging Support

    Some ad networks offer additional space to add selling points, called "extensions." These can also support messaging elsewhere.
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