Brand VoiceCOPYWRITING, BUSINESS, + COMPETITOR QUESTIONS How should the ad campaign sound, how should the creative look, and how should the the copy (text) on the landing pages that your traffic will be directed to sound? Polite? Corporate? Robots? Snarky hipster or funny lovable YouTuber?After experiencing the campaign, how should a person feel?Step 1 of 333%Please fill in as many fields as possibleIf you're unsure, leave fields blank or mark them as n/a.Contact Name First Last Contact Email BusinessBusiness Legal Entity Name*What are you looking to achieve with digital advertising?What are the segments/categories of services or products that your brand/organization offers?Generally speaking, who are the core customers for each of these segments?CompetitorsWhat products/services do you compete with directly?What are other types of products or services your customers might use as a substitute?CopywritingWhat kind of personality does the brand have?Brands that are strong and well-defined are easier to connect with. What character traits come to mind?What perspective do you take on situations and how do you say it? What tone do you take?*Ad Extensions & Messaging SupportSome ad networks offer additional space to add selling points, called "extensions." These can also support messaging elsewhere.What are a few examples of small added value you provide?What are some interesting tidbits about the products/service that the customer would be intrigued by?Focus KeywordsWhat kinds of questions might people ask when they’re assessing options?What information, opinions, and solutions are they looking for when they perform a Google search?CommentsThis field is for validation purposes and should be left unchanged.
