Content Marketing Governance
"Focus on establishing clear accountability for digital strategy, policy, and standards.”
At your business, who knows the most about each product/service? (Determines content-expert resources)
What analytics are available on which you are able to base decisions?
How does content currently get published on the website? Who is involved and what steps are taken?
Are you willing as a team to understand part of a content program is that we will discover and learn along the way as part of the process? And to seek discovery and adjust along the way? This is an iterative process that is designed to improve along the way.
In order to succeed, we have to commit to the ownership of responsibilities, the regular analysis of both the content and the internal content practice, and to make adjustments to improve the quality and flow of the process. Are you willing to commit to the success of the program?