Content Marketing GovernanceWHO IS RESPONSIBLE FOR EACH ASPECT OF THE CONTENT MARKETING PLAN?Step 1 of 520%Core BusinessQuestions concerned with the business itself. Save your progress at any time by clicking on the Save and Continue Later link at the bottom of the form.Organization NameLegal Entity NameHow long has the brand/organization been in business?What 'true' value is delivered to the customers?What is the origin story of your organization or brand?What is it about your organization or brand inspires you that people don't know about?Like Maya from SidewaysWhat is it about your organization or brand inspires you that people don't know about?What's the soul of the business? What's the most valuable thing the business has to offer?What is the mission statement of your organization/brand?Where is the brand/organization going?And what’s trying to stop you.Where does the brand/organization hope to be in 5 years? Is there an exit plan or plans to evolve?What steps are currently being taken to get there?What competitive threats exist?What are substitute products/services?How are shifts in consumer behavior or preferences affecting the organization/brand?MarketingQuestions related to the marketing of the businessWhere does the brand/organization hope to be this time next year?What are 'people' getting from your product/service? This response is used for a variety of applications: content themes, brand positioning, etc.What does the brand/organization provide that is innately human?What are the segments or categories of services/products that the brand/organization offers?Who are the core customers for each segment of the business?What % of customers are return customers?Please enter a number from 0 to 100.What do you currently spend marketing budgets on?The follow up question will be a breakdown in % of how the budget is divided up amongst your choices here. Select All Social Media Events Public Relations Advertising Promotions Content People/StaffHow is the marketing budget currently divided?This should add up to 100% and is determined by your previous selections.Social Media %Please enter a number from 1 to 100.Events %Please enter a number from 1 to 100.Public Relations %Please enter a number from 1 to 100.Advertising %Please enter a number from 1 to 100.Promotions %Please enter a number from 1 to 100.Content %Please enter a number from 1 to 100.People/Staff %Please enter a number from 1 to 100.At your business, who knows the most about each product/service?What team is in place (or soon to be in place) that will be compiling, reviewing, and publishing content?What indication of word-of-mouth referrals does the brand/organization have?What feedback have you received about the brand/organization?How do people currently learn about the brand/organization?PhoneThis field is for validation purposes and should be left unchanged.Δ