Digital Advertising Size + FOrmatting Guide

Ad sizes that perform best on each ad network

Last updated: February 2020

TEXT ADS FOR SEARCH RESULTS PAGES

Headlines
  • Up to 3 headlines per ad
  • Up to 30 characters per headline
Descriptions
  • Up to 2 headlines per ad
  • Up to 90 characters per description

Gmail ads at the top of your inbox tabs

Collapsed ad specifications

Logo (upload)

  • Minimum size: 144px x 144px, maximum size: 150KB, aspect ratio 1:1
  • Shows on mobile in the ad’s collapsed state
  • Shows on computers next to the expanded ads—after someone has clicked to open your collapsed ad

Business name: up to 20 characters

Headline: up to 25 characters

Description: up to 90 characters

Expanded ad specifications

Single image ad

  • Image (upload): [300px to 650px] x [300px to 1000px]
  • Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)
  • Maximum image size: 1MB

Marketing Image

  • Landscape (1.91:1): 1200×628 (minimum size required: 600×314).
  • Square: 1200×1200 (minimum size required: 300×300).

Call-to-action button: up to 15 characters

Logo image size: Square:1200×1200 (minimum size required: 144×144). Aspect ratio must be 1:1.

Logo maximum file size: 150KB (1MB for header image and marketing image)

Header Image (optional): 1200×400 (minimum size required: 600×200).

Create Gmail Ads with Custom HTML

Click here for instructions

Skippable in-stream ads

  • Skippable in-stream ads play before, during, or after a video
  • Skippable after 5 seconds

Non-skippable in-stream ads

  • Non-skippable in-stream ads play before, during, or after a video
  • Ad is 15 seconds or shorter

Video discovery ads

  • Promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
  • Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video.

Bumper ads

  • Bumper ads ads play before, during, or after a video
  • 6 seconds or shorter
  • Viewers do not have the option to skip the ad.

Facebook Image Ads

facebook feed images
  • Recommended size: 1,200px by 628px
  • Min. width: 476px
  • Min. height: 249px
  • Aspect ratio: 9:16 to 16:9
Facebook right column images
  • Recommended size: 1,200px by 628px
  • Min. width: 254px
  • Min. height: 133px
  • Aspect ratio: 9:16 to 16:9
Facebook marketplace images
  • Recommended size: 1,200px by 628px
  • Recommended size with link: 1,200px by 1,200px
  • Aspect ratio: 9:16 to 16:9
Facebook Stories
  • Recommended size: 1,200px by 628px
  • Min. image width: 500px
  • Aspect ratio: 9:16 to 16:9
  • Min. aspect ratio: 90 x 160
  • Max. aspect ratio: 191 x 100
  • Text-safe Area: “[If] your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.”
Facebook Carousel images
  • Recommended resolution: 1,080px by 1,080px
  • Max. image file size: 30MB
  • Recommended ratio: 1:1
  • Min. number of cards: 2
  • Max. number of cards: 10
Facebook right column carousels
  • Recommended resolution: 1,080px by 1,080px
  • Max. image file size: 30MB
  • Recommended ratio: 1:1
  • Min. number of cards: 2
  • Max. number of cards: 10
Facebook Stories carousels
  • 3 images required
  • Recommended resolution: at least 1,080px by 1,080px
  • Recommended ratio: 1:1
  • Min. width: 500px

Facebook Video Ads

*Design for mobile first

Facebook Feed Videos
  • Square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios
  • 15 seconds or less
  • Recommended: at least 1,280 by 720 pixels
  • Video ratio: 9:16 to 16:9
  • Video file size: 4GB max
Facebook In-stream Videos
  • Recommended video ratio: 16:9 (but supports from 9:16)
  • Min. video length: 5 seconds
  • Max. video length: 15 seconds
Facebook Stories
  • Video ratio: 1.91 to 9:16
  • Max. video length: 2 minutes

Click here for a full list of video requirements.

Instagram Feed

  • Recommended size: 1,200px by 628px
  • Min. width: 500px
  • Aspect ratio: 4:5 to 1.91:1

Instagram explore

  • Recommended size: 1,200px by 628px
  • Min. width: 500px
  • Aspect ratio: 4:5 to 1.91:1

Instagram Stories

  • Recommended size: 1,200px by 628px
  • Min. width: 500px
  • Aspect ratio: 9:16 and 16:9 to 4:5
  • Text-safe Area: Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your image is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.

Linkedin Sponsored Content Ads

  • Recommended 1.91:1 ratio (1200px by 627px)
  • Image upload max. weight: 5MB
  • Image upload supported types: JPEG, GIF, PNG
  • Image must be more than 200px in width
  • If your image width is below 200px it will appear as a thumbnail on the left side of the post.