Digital Advertising Size + FOrmatting Guide

Logo (upload)

• Minimum size: 144px x 144px, maximum size: 150KB, aspect ratio 1:1
• Shows on mobile in the ad’s collapsed state
• Shows on computers next to the expanded ads—after someone has clicked to open your collapsed ad

Business name: up to 20 characters

Headline: up to 25 characters

Description: up to 90 characters

Single image ad

• Image (upload): [300px to 650px] x [300px to 1000px]
• Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)
• Maximum image size: 1MB

Marketing Image

• Landscape (1.91:1): 1200×628 (minimum size required: 600×314).
• Square: 1200×1200 (minimum size required: 300×300).

Call-to-action button: up to 15 characters

Logo image size: Square:1200×1200 (minimum size required: 144×144). Aspect ratio must be 1:1.

Logo maximum file size: 150KB (1MB for header image and marketing image)

Header Image (optional): 1200×400 (minimum size required: 600×200).

Click here for instructions

• Skippable in-stream ads play before, during, or after a video
• Skippable after 5 seconds

• Non-skippable in-stream ads play before, during, or after a video
• Ad is 15 seconds or shorter

• Promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
• Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video.

• Bumper ads ads play before, during, or after a video
• 6 seconds or shorter
• Viewers do not have the option to skip the ad.

• Recommended size: 1,200px by 628px
• Min. width: 476px
• Min. height: 249px
• Aspect ratio: 9:16 to 16:9

• Recommended size: 1,200px by 628px
• Min. width: 254px
• Min. height: 133px
• Aspect ratio: 9:16 to 16:9

• Recommended size: 1,200px by 628px
• Recommended size with link: 1,200px by 1,200px
• Aspect ratio: 9:16 to 16:9

• Recommended size: 1,200px by 628px
• Min. image width: 500px
• Aspect ratio: 9:16 to 16:9
• Min. aspect ratio: 90 x 160
• Max. aspect ratio: 191 x 100
• Text-safe Area: “[If] your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.”

• Recommended resolution: 1,080px by 1,080px
• Max. image file size: 30MB
• Recommended ratio: 1:1
• Min. number of cards: 2
• Max. number of cards: 10

• Recommended resolution: 1,080px by 1,080px
• Max. image file size: 30MB
• Recommended ratio: 1:1
• Min. number of cards: 2
• Max. number of cards: 10

• 3 images required
• Recommended resolution: at least 1,080px by 1,080px
• Recommended ratio: 1:1
• Min. width: 500px

*Design for mobile first

Facebook Feed Videos

• Square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios
• 15 seconds or less
• Recommended: at least 1,280 by 720 pixels
• Video ratio: 9:16 to 16:9
• Video file size: 4GB max

Facebook In-stream Videos

• Recommended video ratio: 16:9 (but supports from 9:16)
• Min. video length: 5 seconds
• Max. video length: 15 seconds

Facebook Stories

• Video ratio: 1.91 to 9:16
• Max. video length: 2 minutes

Click here for a full list of video requirements.

• Recommended size: 1,200px by 628px
• Min. width: 500px
• Aspect ratio: 4:5 to 1.91:1

• Recommended size: 1,200px by 628px
• Min. width: 500px
• Aspect ratio: 4:5 to 1.91:1

• Recommended size: 1,200px by 628px
• Min. width: 500px
• Aspect ratio: 9:16 and 16:9 to 4:5
• Text-safe Area: Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your image is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.

• Recommended 1.91:1 ratio (1200px by 627px)
• Image upload max. weight: 5MB
• Image upload supported types: JPEG, GIF, PNG
• Image must be more than 200px in width
• If your image width is below 200px it will appear as a thumbnail on the left side of the post.