Since we’re usually the guys you call when someone else has screwed you up real bad, or because you need some real help getting the word out about your awesome thing, let’s make sure we have a good idea of what the problem is first before we go in, white knight-style, and save the day with meaningless work. We do some analysis with every client we work with to determine what’s working and what isn’t working using existing analytics you have available. This includes finding out who your customers are, how they find you, and if they’re currently digesting your existing marketing messaging and content. We try to hone in on key performance indicators (KPIs) such as sales/revenue, conversions, form responses, or at the very least we’ll analyze how users interact with your site or content by looking at how many pages are visited by each user, how long user visits last, and bounce rates for your paid and organic traffic.
Don’t have any analytics?
We’ll do the best we can by researching some of your competitors to see what they’re doing, and see where we can improve. Better yet, we’ll help you identify the metrics you should be paying close attention to when it comes to your digital marketing campaigns if you don’t know already.
Plan + Strategize
We love it when a good plan comes together. (Shout out to those of you who got the A-team reference.) This means we’re not a web promotions marketing chop shop–if that’s the way you want to work, then we wish you luck, and pity the fools who work that way.
We’re not going to jump onto the newest social media bandwagon. We’ll focus on where you need to be based after our initial analysis and create a strategy that builds real, measurable ROI. Sometimes, that might be helping your company build an internal team of your own, and sometimes it means working with us or a partner of ours that we trust. All of this starts with a good plan.
Design + DEVELOP
We don’t hire unpaid interns to do the work. We also never outsource coding. We do the work because building websites is hard. Building loyal audiences with digital marketing is just as hard. Sending out messages into the social media abyss with no tracking of successes/failures is why you fired your old “web guy” or agency. We’re not like that. We do it all and we do it here in house. How could a digital agency possibly advise a client on web design if they don’t actually know the guts that drives a website or your marketing messaging? That’s why when it comes to design, development, and digital, we do the work with professionals.
It’ll take us some time to nail down who you are, and who you’re trying to reach, but once we get going, you’ll have a sound marketing strategy that helps achieve your marketing goals. This part of the process is where we execute our marketing plan, which could be designing some new content, developing a website, content strategy, or possibly doing some sort of ongoing digital advertising to supplement a content marketing plan. Whatever the deliverable, you can rest assured that it’ll be the first step in the right direction for your brand or company.
Still need to know more?
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