if you pay cut-rate prices for work in our industry–website development, logo design, social media management, content marketing, you name it–then the only one to blame for the shit work you just paid shit for is you.
And, if you’re just getting started professionally, before you even think about taking shit pay for work that takes a significant amount of intelligence, skill, talent, and creativity to produce, then get to know your value and how much you should be charging for your work so you don’t undercut the rest of us who do this for a living.
WHY YOUR BUSINESS NEEDS PROFESSIONALS
marketerS, designerS, Web developerS, or whatever
That’s what the Mayhem guy above is 100% right about–pay for cut-rate work, then don’t be surprised when you’re not covered. Even those Canadian weirdos from Property Brothers preach about why you shouldn’t “do it yourself,” when doing a complicated buildout or home improvement project–especially if it’s dangerous.
If you do it yourself, or pay shit, then you get shit in return. Don’t be surprised when it comes back to bite you when you kill someone, (THAT escalated quickly) or cause irreparable damage to your companies’ reputation, because you wanted to save $500 bucks. Worse, you may have to pay someone (a professional) again to get the same job done cause the first company, kid, freelancer, hostess, or “developer” couldn’t get the job done.
CHOOSING cost over quality?
A few complaints we’ve heard from our ‘COST-SENSITIVE’ clients
We’re not really happy with the design direction for _____________
Sure the neighbor’s nephew did a logo design for $5 flat rate, but he saved you a 6mb JPG logo file that Facebook won’t let you upload cause it’s not saved for web. (What’s the difference between print and web anyways?!)
Or, our personal favorite, the flyer you received from your “designer” (AKA the hostess who’s going to art school.) doesn’t match the brand identity and doesn’t look ‘professional.’ Why would you entrust your brand’s identity to someone with no experience?
Our social media team isn’t working out for us, we aren’t seeing any growth, and the brand has no voice. We sound just like everyone else.
If your social media team is telling you about ‘peak hours’ or how you need to write better headlines to better tease your sales or messaging, then I’ve got some bad news for you…
Everyone who’s been in this game knows when peak hours are, and they know how to write clickbait headlines to get people to click on them. The problem with your social media company is that once people do click on your link, they’ve been oversold and aren’t satisfied with the content.
Unfortunately, consumers are also becoming more and more immune to click-bait headlines everyday. After years of being inundated with Upworthy and Buzzfeed style headlines (“This one weird trick will get you THOUSANDS of retweets,” or “10 tips for generating more sales with Twitter!”) consumers are no longer reacting as well to those poorly written, oversold headlines. They’re certainly not falling for that “one stupid trick” more than one stupid time.
If you haven’t thought intimately about who your target customer is, and what your brand’s voice is, then of course your social media presence reads like an overly-excited college freshman trying liquor for the first time. Just LOOK AT IT!!!! WON’T YOU????? (You get what I’m saying)
The content we’re producing isn’t getting us any traction, and we’re not seeing any sales from it.
These top 10 sites have plenty of inbound links, as well links out to other sites and sources. That’s one of the big reasons why Wikipedia is regularly in the top 10 results for search as are many local publications.
Do you do link building for your content? Do you know how to reach customers who haven’t heard about you before? Is your content topical for your ideal customers? Would you read your site’s content? Is your content tied to business goals?
If you haven’t studied the market, and figured out your customer’s journey, then how could you possibly produce content that gets traction? The audience you’re trying to pull in has already read that “Top 10” list that has 6 sentences and 10 animated GIFs. They read it on Buzzfeed 6 years ago, and now they go to Buzzfeed for that type of content–but if you’re selling something that’s new to the market, or hasn’t developed it’s own audience, then take a few notes from what’s made other content providers so successful like Huffington Post, Medium, Timeout, and Deadspin and go from there.